Browsing by Subject Business to Business (B2B)
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2018-11-29 | Brand alignment in the business-to-business (b2b) context: a phenomenological perspective | Pranjal, Piyush.; Sarkar, Soumya. |
2019-01-06 | Exploring brand advocacy in the business to business (B2B) context | Sarkar, Soumya.; Panjal, Piyush. |
2018-11-29 | Performance analysis and improvement of a typical e-tender driven marketing process in a b2b context: a discrete event simulation study | Gupta, Piyush.; Sachan, Amit. |
2021-11-02 | Performance improvement of supplier-side e-tender-driven marketing process | Gupta, Piyush.; Pranjal, Piyush.; Bera, Sasadhar.; Sarkar, Soumya.; Sachan, Amit. |