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IDR@IIM Ranchi
Browsing by Subject B2B
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Showing results 4 to 6 of 6
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Issue Date
Title
Author(s)
2022-11
Examining the industrial buying behavior in Indian market: from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Pereira, Vijay.
2019-01-06
Exploring brand advocacy in the business to business (B2B) context
Sarkar, Soumya.
;
Panjal, Piyush.
2022
A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspective
Behera, Rajat Kumar.
;
Bala, Pradip Kumar.
;
Rana, Nripendra P.
;
Kizgin, Hatice.