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IDR@IIM Ranchi
Browsing by Subject B2B marketing
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Showing results 2 to 4 of 4
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Issue Date
Title
Author(s)
2015-07
Impact of B2B customer satisfaction parameters on the share of wallet
Sarkar, Soumya.
;
Sharma, D. K.
2017-05
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya.
;
Bhattacharjee, Titas.
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya.
;
Mishra, Prashant.