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Browsing by Author Prashar, Sanjeev.

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Issue Date	Title	Author(s)
2022-09	Matching explanations with regulatory focus	Salagrama, Ramakrishna.; Mattila, Anna S.; Prashar, Sanjeev.; Vijay, T. Sai.
2021-05	Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands	Arora, Nilesh.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2019	Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2020-05	Ola acquired TaxiForSure: post-takeover dilemma	Vijay, Tata Sai.; Prashar, Sanjeev.; Sahay, Vinita.
2019-03-01	Role of in-store atmospherics and impulse buying tendency on post-purchase regret	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.
2021-01	Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique	Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2021	Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques	Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019	Shoppers’ intention to provide online reviews: the moderating role of consumer involvement	Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2021	Typology of online reviewers based on their motives for writing online reviews	Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.

Showing results 14 to 22 of 22 < previous