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- Brand advocacy 1
- Brand advocates 1
- Brand alignment 2
- Brand attitude 1
- Brand awareness 1
- Brand elements 1
- Brand equity 2
- Brand image 1
- Brand loyalty 2
- Brand management 1
- Brand preference 1
- Brand recognition 1
- Brand reputation 1
- Brand satisfaction 1
- Brand strength 1
- Brand switching 1
- Brand trust 1
- Brand uniqueness 1
- Brand-celebrity congruency 1
- Brand-consumer congruency 1