Browsing by Subject B2B
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2018-11-29 | Brand alignment in the business-to-business (b2b) context: a phenomenological perspective | Pranjal, Piyush.; Sarkar, Soumya. |
| 2020-12 | Corporate brand alignment in business markets: a practice perspective | Pranjal, Piyush.; Sarkar, Soumya. |
| 2020-01 | Corporate branding in an emerging business market: a phenomenological perspective | Pranjal, Piyush.; Sarkar, Soumya. |
| 2022-11 | Examining the industrial buying behavior in Indian market: from behavior and cultural perspective for B2B buyers and suppliers | Chatterjee, Sheshadri.; Chaudhuri, Ranjan.; Vrontis, Demetris.; Pereira, Vijay. |
| 2019-01-06 | Exploring brand advocacy in the business to business (B2B) context | Sarkar, Soumya.; Panjal, Piyush. |
| 2022 | A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspective | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kizgin, Hatice. |
