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IDR@IIM Ranchi
Browsing by Subject Consumer involvement
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2019-09
Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Tata, Sai Vijay.
2019
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
