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IDR@IIM Ranchi
Browsing by Subject Culture
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2021
Does cultural value influence consumers’ attitudes toward mall events? a study on Indian mall shoppers
Khare, Arpita.
;
Sarkar, Subhro.
2022-11
Examining the industrial buying behavior in Indian market: from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Pereira, Vijay.