Browsing by Subject Impulse buying
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2019 | Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency? | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai. |
| 2021-07 | Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh. |
| 2019-03-01 | Role of in-store atmospherics and impulse buying tendency on post-purchase regret | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita. |
| 2021-01 | Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique | Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
