Browsing by Subject Impulse buying tendency
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
| 2021-07 | Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh. |
| 2019-03-01 | Role of in-store atmospherics and impulse buying tendency on post-purchase regret | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita. |
