Browsing by Subject Mobile application
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
| 2019-10 | Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion | Prashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2021-01 | Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique | Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2021 | Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques | Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
