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IDR@IIM Ranchi
Browsing by Subject Operational Performance
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2023-02-01
Adoption of AI integrated partner relationship management (AI-PRM) B2B sales channels: exploratory study
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Kadic-Maglajlic, Selma.
