Browsing by Subject Purchase intention
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2019 | Antecedents of consumers’ engagement with brand-related content on social media | Mishra, Aditya Shankar. |
| 2021-03 | Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms | Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.; Dasgupta, Shilpee A. |
| 2019-09 | Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression | Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay. |
| 2023-08 | Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms. | Anantharaman, Rajesh; Prashar, Sanjeev; Vijay, T Sai |
