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IDR@IIM Ranchi
Browsing by Subject User experience
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2019-10
Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion
Prashar, Sanjeev.
;
Gupta, Priyanka.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2021-01
Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique
Gupt, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
