Browsing by Author Bala, Pradip Kumar.

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Issue DateTitleAuthor(s)
2021-08Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertisingSrivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2023Responsible natural language processing: a principlist framework for social benefitsBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Irani, Zahir.
2013Retail forecasting using neural network and data mining technique: a review and reflectionKumari, Archana.; Prasad, Umesh.; Bala, Pradip Kumar.
2019-08Role of authenticity and perceived benefits of online courses on technology based career choice in India: a modified technology adoption model based on career theoryRay, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.
2020-08A rule-based automated machine learning approach in the evaluation of recommender engineBehera, Rajat Kumar.; Bala, Pradip Kumar.; Jain, Rashmi.
2017-02Sarcasm detection in microblogs using Naïve Bayes and fuzzy clusteringMukherjee, Shubhadeep.; Bala, Pradip Kumar.
2022-11Self-promotion and online shaming during COVID-19: A toxic combinationBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kayal, Ghadeer.
2020-01-09Social media for improved process management in organizations during disastersRay, Arghya.; Bala, Pradip Kumar.
2021-12-20A stylometric enquiry in detecting incentivised reviewers: an NLP based approachAshraf, S. A.; Javed, A. F.; Bala, Pradip Kumar.; Vijay, T Sai.
2021Super learners for fake review detectionAshraf, S. A.; Javed, A. F.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2022A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspectiveBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kizgin, Hatice.
2023-07Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviewsKumar, Avinash.; Chakraborty, Shibashish.; Bala, Pradip Kumar.
2017Transfer learning for resolving sparsity problem in recommender systems: human values approachSrivastava, Abhishek.; Bala, Pradip Kumar.; Kumar, Bipul.
2018-12-20Turning data into actionable information for business performance measurement using 3rd wave of storytelling via scorecard and dashboardBehera, Rajat Kumar.; Bala, Pradip Kumar.
2020-04Understanding the factors influencing career choices in India: from the students' perspectivesRay, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.; Srivastava, Abhishek.
2019-12-05Understanding the uses and gratification valued by customers through an NLP-based approachRay, A.; Bala, Pradip Kumar.
2023Unethical use of information access and analytics in B2B service organisations: the dark side of behavioural loyaltyBehera, Rajat Kumar.; Bala, Pradip Kumar.
2019Use of NLP and SEM in determining factors for e-service adoptionRay, Arghya.; Bala, Pradip Kumar.
2021-01User generated content for exploring factors affecting intention to use travel and food delivery servicesRay, Arghya.; Bala, Pradip Kumar.
2019-12-05User-item-context interacting for enhancing e-commerce data managementKumar, Bipul.; Bala, Pradip Kumar.; Ray, A.; Srivastava, Abhishek.