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IDR@IIM Ranchi
Browsing by Author Prashar, Sanjeev.
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Showing results 17 to 22 of 22
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Issue Date
Title
Author(s)
2020-05
Ola acquired TaxiForSure: post-takeover dilemma
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Sahay, Vinita.
2019-03-01
Role of in-store atmospherics and impulse buying tendency on post-purchase regret
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Sahay, Vinita.
2021-01
Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique
Gupt, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2021
Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques
Gupta, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2019
Shoppers’ intention to provide online reviews: the moderating role of consumer involvement
Tata, Sai Vijay.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2021
Typology of online reviewers based on their motives for writing online reviews
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Parsad, Chandan.