1. IDR@IIM Ranchi

Browsing by Author Sarkar, Soumya.

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Issue DateTitleAuthor(s)
2023-06-28Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and BenefitsSoni, Mayank Jyotsna.; Sarkar, Soumya.
2015-07Impact of B2B customer satisfaction parameters on the share of walletSarkar, Soumya.; Sharma, D. K.
2019-06-06Impact of cognitive flexibility on decision making quality: mediating role of individual ambidexterityMajhi, Siddharth Gaurav.; Dutta, Tanusree.; Mukherjee, Arindam.; Sarkar, Soumya.; Parasar, P. R.
2017-05Impact of voluntary disclosures on corporate brand equitySarkar, Soumya.; Bhattacharjee, Titas.
2023-06-28Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down WorldSarkar, Soumya.; Soni, Mayank Jyotsna.
2022Linking political brand image and voter perception in India: a political market orientation approachDasGupta, Krishna.; Sarkar, Soumya.
2017Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firmsSarkar, Soumya.; Mishra, Prashant.
2021-09Marketing measurement: the traditional and the modern-way forwardPranjal, Piyush.; Sarkar, Soumya.
2020Pattern thinking: understanding the mind of the consumerDutta, Tanusree.; Sarkar, Soumya.
2021-11-02Performance improvement of supplier-side e-tender-driven marketing processGupta, Piyush.; Pranjal, Piyush.; Bera, Sasadhar.; Sarkar, Soumya.; Sachan, Amit.
2022Scaling an internet of things start-up: can alliance strategy help?Chakrabarti, Dipankar.; Sarkar, Soumya.; Mukherjee, Arindam.
2023-06-27Sports Management in an Uncertain EnvironmentBasu, Bhaskar.; Desbordes, Michel.; Sarkar, Soumya.
2015-07A study of the drivers of marketability of Hindi film music in the Indian contextBakshi, Madhupa.; Sarkar, Soumya.
2015-05To brand or to rebrand: investigating the effects of rebranding on brand equity and consumer attitudesRoy, Subhadip.; Sarkar, Soumya.
2019-02-22Understanding corporate brand advocates’ experiences about brand alignmentPranjal, Piyush.; Sarkar, Soumya.
Showing results 13 to 27 of 27 < previous