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IDR@IIM Ranchi
Browsing by Author Sarkar, Soumya.
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Showing results 26 to 27 of 27
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Issue Date
Title
Author(s)
2015-05
To brand or to rebrand: investigating the effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip.
;
Sarkar, Soumya.
2019-02-22
Understanding corporate brand advocates’ experiences about brand alignment
Pranjal, Piyush.
;
Sarkar, Soumya.