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IDR@IIM Ranchi
Browsing by Author Bakshi, Madhupa.
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2019
6 Ballygunge place: has the brand reached its destination?
Sarkar, Soumya.
;
Bakshi, Madhupa.
2015-10
‘Crazy Kiya Re’: explaining the consumption and popularity of hindi film songs
Bakshi, Madhupa.
;
Sarkar, Soumya.
2015-07
A study of the drivers of marketability of Hindi film music in the Indian context
Bakshi, Madhupa.
;
Sarkar, Soumya.
