Browsing by Author Behera, Rajat Kumar.
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2022 | Cognitive computing based ethical principles for improving organisational reputation: a B2B digital marketing perspective | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kizgin, Hatice. |
| 2023-05-01 | Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P. |
| 2023-06-30 | Data Privacy in the Metaverse Ecosystem | Debeeprasad, Sibanjan.; Bala, Pradip Kumar.; Behera, Rajat Kumar. |
| 2019-09 | The emerging role of cognitive computing in healthcare: a systematic literature review | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Dhirb, Amandeep. |
| 2020-03 | Personalized digital marketing recommender engine | Behera, Rajat Kumar.; Gunasekaran, Angappa.; Gupta, Shivam.; Kamboj, Shampy.; Bala, Pradip Kumar. |
| 2023 | Responsible natural language processing: a principlist framework for social benefits | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Irani, Zahir. |
| 2020-08 | A rule-based automated machine learning approach in the evaluation of recommender engine | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Jain, Rashmi. |
| 2022-11 | Self-promotion and online shaming during COVID-19: A toxic combination | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kayal, Ghadeer. |
| 2022 | A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspective | Behera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kizgin, Hatice. |
| 2018-12-20 | Turning data into actionable information for business performance measurement using 3rd wave of storytelling via scorecard and dashboard | Behera, Rajat Kumar.; Bala, Pradip Kumar. |
| 2023 | Unethical use of information access and analytics in B2B service organisations: the dark side of behavioural loyalty | Behera, Rajat Kumar.; Bala, Pradip Kumar. |
