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IDR@IIM Ranchi
Browsing by Author Gupt, Priyanka.
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Issue Date
Title
Author(s)
2021-01
Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique
Gupt, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
