Browsing by Author Gupta, Priyanka.
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
| 2019-10 | Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion | Prashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2021-02 | Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use | Gupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan. |
| 2021 | Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques | Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
