Browsing by Author Mishra, Aditya Shankar.
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2019 | Antecedents of consumers’ engagement with brand-related content on social media | Mishra, Aditya Shankar. |
| 2018-11 | Application of GREEN scale to understanding US consumer response to green marketing communications | Bailey, Ainsworth Anthony.; Mishra, Aditya Shankar.; Tiamiyu, Mojisola F. |
| 2021-04 | Exploring COBRAs, its antecedents and consequences in the context of banking brands | Mishra, Aditya Shankar. |
| 2020 | Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology | Bailey, Ainsworth Anthony.; Pentina, Iryna.; Mishra, Aditya Shankar.; Mimoun, Mohammed Slim Ben. |
