Browsing by Author Mishra, Anubhav.
Showing results 1 to 17 of 17
| Issue Date | Title | Author(s) |
| 2018-05 | Adolescent's eWOM intentions: an investigation into the roles of peers, the Internet and gender | Mishra, Anubhav.; Maheswarappa, Satish S. M.; Maity, Moutusy.; Samu, Sridhar. |
| 2019 | Communicative competence and subjective well-being: the mediating role of organisation-based self-esteem | Mehra, Payal.; Mishra, Anubhav. |
| 2019-05-24 | How #Chowkidar became a brand | Mishra, Anubhav. |
| 2019-09-03 | How content valence and online impression influence goal achievement in social media environment? | Mishra, Anubhav.; Maheswarappa, Satish S. |
| 2022 | If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic | Mishra, Anubhav.; Indwar, Radha Govind.; Samu, Sridhar. |
| 2021-03-09 | Impact of fake news on social image perceptions and consumers’ behavioral intentions | Mishra, Anubhav.; Samu, Sridhar. |
| 2018-11-26 | Mobile wallets - convenience or pain points? | Mishra, Anubhav. |
| 2018-08-01 | The online teens and what it means for marketers | Mishra, Anubhav.; Samu, Sridhar. |
| 2019-04-24 | Opinion: a new ‘kool’ language by Patanjali | Mishra, Anubhav. |
| 2019-12-03 | Opinion: Can teenagers and technology solve the problem of pollution? | Mishra, Anubhav. |
| 2020-04-26 | Opinion: marketing in the time of Covid-19 | Mishra, Anubhav. |
| 2020-07-21 | Opinion: the psychological cost of corona | Singh, Shailendra.; Mishra, Anubhav. |
| 2018-03-25 | Sales: plunging into online mode for shopping | Mishra, Anubhav.; Samu, Sridhar. |
| 2018-09-24 | Selfie, emoji and Smartphone, live in the moment! the new mantra of young generation | Samu, Sridhar.; Mishra, Anubhav. |
| 2019-03-31 | Smartphone rules | Mishra, Anubhav. |
| 2018 | Technology readiness of teenagers: a consumer socialization perspective | Mishra, Anubhav.; Maheswarappa, Satish S.; Colby, Charles L. |
| 2018-02 | Teenagers’ eWOM intentions: a nature vs nurture perspective | Mishra, Anubhav.; Maheswarappa, Satish S.; Maity, Moutusy.; Samu, Sridhar. |
