| Issue Date | Title | Author(s) |
| 2019 | Clustering e-shoppers on the basis of shopping values and web characteristics | Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.; Banerjee, Abhishek.; Sahakari, Nikhil.; Chatterjee, Subham. |
| 2019 | Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency? | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai. |
| 2021-07 | Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh. |
| 2019-10 | Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion | Prashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2021-02 | Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use | Gupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan. |
| 2021-07 | Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviour | Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan. |
| 2022 | Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-Endorsement | Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, T. Sai. |
| 2019-09 | Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression | Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay. |
| 2019 | Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai. |
| 2021 | Intention to write reviews: influence of personality traits, attitude and motivational factors | Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan. |
| 2021-05 | Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands | Arora, Nilesh.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan. |
| 2019 | Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product | Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2019-03-01 | Role of in-store atmospherics and impulse buying tendency on post-purchase regret | Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita. |
| 2021-01 | Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique | Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2021 | Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques | Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai. |
| 2019 | Shoppers’ intention to provide online reviews: the moderating role of consumer involvement | Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan. |
| 2021 | Typology of online reviewers based on their motives for writing online reviews | Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan. |
