Browsing by Author Pranjal, Piyush.
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2018-11-29 | Brand alignment in the business-to-business (b2b) context: a phenomenological perspective | Pranjal, Piyush.; Sarkar, Soumya. |
| 2019-05-22 | CEO ‘branding’: is it a double-edged sword? | Pranjal, Piyush.; Sarkar, Soumya. |
| 2020-12 | Corporate brand alignment in business markets: a practice perspective | Pranjal, Piyush.; Sarkar, Soumya. |
| 2020-01 | Corporate branding in an emerging business market: a phenomenological perspective | Pranjal, Piyush.; Sarkar, Soumya. |
| 2021-10-22 | Managing arrival variability in healthcare services: case of an out-patient department | Gupta, Piyush.; Pranjal, Piyush.; Sachan, Amit.; Prasad, Punam. |
| 2021-09 | Marketing measurement: the traditional and the modern-way forward | Pranjal, Piyush.; Sarkar, Soumya. |
| 2021-11-02 | Performance improvement of supplier-side e-tender-driven marketing process | Gupta, Piyush.; Pranjal, Piyush.; Bera, Sasadhar.; Sarkar, Soumya.; Sachan, Amit. |
| 2019-02-22 | Understanding corporate brand advocates’ experiences about brand alignment | Pranjal, Piyush.; Sarkar, Soumya. |
