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Browsing by Author Prashar, Sanjeev.

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Issue Date	Title	Author(s)
2019	Clustering e-shoppers on the basis of shopping values and web characteristics	Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.; Banerjee, Abhishek.; Sahakari, Nikhil.; Chatterjee, Subham.
2019	Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021	Do customers exhibit gratitude after service recovery? understanding the moderating role of relationship type	Salagrama, Ramakrishna.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021-07	Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh.
2020-01	An examination of the role of review valence and review source in varying consumption contexts on purchase decision	Tata, Sai Vijay.; Prashar, Sanjeev.; Gupta, Sumeet.
2019-10	Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion	Prashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai.
2021-02	Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use	Gupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021-07	Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviour	Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2022	Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-Endorsement	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, T. Sai.
2019-09	Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay.
2019	Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2018	Intention to provide online reviews: an expectation-confirmation model with review involvement	Vijay, Tata Sai.; Prashar, Sanjeev.; Gupta, Sumeet.
2021	Intention to write reviews: influence of personality traits, attitude and motivational factors	Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2022-09	Matching explanations with regulatory focus	Salagrama, Ramakrishna.; Mattila, Anna S.; Prashar, Sanjeev.; Vijay, T. Sai.
2021-05	Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands	Arora, Nilesh.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2019	Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2020-05	Ola acquired TaxiForSure: post-takeover dilemma	Vijay, Tata Sai.; Prashar, Sanjeev.; Sahay, Vinita.
2019-03-01	Role of in-store atmospherics and impulse buying tendency on post-purchase regret	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.
2021-01	Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique	Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2021	Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques	Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.

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