Browsing by Author Samu, Sridhar.
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2018-05 | Adolescent's eWOM intentions: an investigation into the roles of peers, the Internet and gender | Mishra, Anubhav.; Maheswarappa, Satish S. M.; Maity, Moutusy.; Samu, Sridhar. |
| 2022 | If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic | Mishra, Anubhav.; Indwar, Radha Govind.; Samu, Sridhar. |
| 2021-03-09 | Impact of fake news on social image perceptions and consumers’ behavioral intentions | Mishra, Anubhav.; Samu, Sridhar. |
| 2018-08-01 | The online teens and what it means for marketers | Mishra, Anubhav.; Samu, Sridhar. |
| 2018-03-25 | Sales: plunging into online mode for shopping | Mishra, Anubhav.; Samu, Sridhar. |
| 2018-09-24 | Selfie, emoji and Smartphone, live in the moment! the new mantra of young generation | Samu, Sridhar.; Mishra, Anubhav. |
| 2018-02 | Teenagers’ eWOM intentions: a nature vs nurture perspective | Mishra, Anubhav.; Maheswarappa, Satish S.; Maity, Moutusy.; Samu, Sridhar. |
