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Browsing by Author Sarkar, Soumya.

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Issue Date	Title	Author(s)
2019	6 Ballygunge place: has the brand reached its destination?	Sarkar, Soumya.; Bakshi, Madhupa.
2023-06-28	Adapting to a VUCA World	Basu, Bhaskar.; Desbordes, Michel.; Sarkar, Soumya.
2021-05	Bollywood in transition: Chiragdeep’s reflection of the film industry	Sarkar, Soumya.; Shah, Ami Mitinkumar.; Dutta, Swarup Kumar.
2018-11-29	Brand alignment in the business-to-business (b2b) context: a phenomenological perspective	Pranjal, Piyush.; Sarkar, Soumya.
2015-05-12	Business-to-business marketing: relationships, networks, and strategies	Ellis, Nick.; Sarkar, Soumya.
2022	A case study: how did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy	Chakrabarti, Dipankar.; Kumar, Rohit.; Sarkar, Soumya.; Mukherjee, Arindam.
2019-05-22	CEO ‘branding’: is it a double-edged sword?	Pranjal, Piyush.; Sarkar, Soumya.
2020-12	Corporate brand alignment in business markets: a practice perspective	Pranjal, Piyush.; Sarkar, Soumya.
2020-01	Corporate branding in an emerging business market: a phenomenological perspective	Pranjal, Piyush.; Sarkar, Soumya.
2015-10	‘Crazy Kiya Re’: explaining the consumption and popularity of hindi film songs	Bakshi, Madhupa.; Sarkar, Soumya.
2021-07	Does CSR disclosure enhance corporate brand performance in emerging economy? evidence from India	Sarkar, Soumya.; Chatterjee, Manali.; Bhattacharjee, Titas.
2019-01-06	Exploring brand advocacy in the business to business (B2B) context	Sarkar, Soumya.; Panjal, Piyush.
2023-06-28	Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and Benefits	Soni, Mayank Jyotsna.; Sarkar, Soumya.
2015-07	Impact of B2B customer satisfaction parameters on the share of wallet	Sarkar, Soumya.; Sharma, D. K.
2019-06-06	Impact of cognitive flexibility on decision making quality: mediating role of individual ambidexterity	Majhi, Siddharth Gaurav.; Dutta, Tanusree.; Mukherjee, Arindam.; Sarkar, Soumya.; Parasar, P. R.
2017-05	Impact of voluntary disclosures on corporate brand equity	Sarkar, Soumya.; Bhattacharjee, Titas.
2023-06-28	Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down World	Sarkar, Soumya.; Soni, Mayank Jyotsna.
2022	Linking political brand image and voter perception in India: a political market orientation approach	DasGupta, Krishna.; Sarkar, Soumya.
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya.; Mishra, Prashant.
2021-09	Marketing measurement: the traditional and the modern-way forward	Pranjal, Piyush.; Sarkar, Soumya.

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