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Browsing by Author Soni, Mayank Jyotsna.

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Issue Date	Title	Author(s)
2017	Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement	Soni, Mayank Jyotsna.
2023-06-28	Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and Benefits	Soni, Mayank Jyotsna.; Sarkar, Soumya.
2021	How do they pick-up smoking? will they talk about brands?	Soni, Mayank Jyotsna.
2023-06-28	Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down World	Sarkar, Soumya.; Soni, Mayank Jyotsna.
2020-05-14	Opinion: it's time to connect in meaningful ways	Soni, Mayank Jyotsna.

Showing results 1 to 5 of 5