Browsing by Author Tata, Sai Vijay.
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2020-01 | An examination of the role of review valence and review source in varying consumption contexts on purchase decision | Tata, Sai Vijay.; Prashar, Sanjeev.; Gupta, Sumeet. |
| 2019-09 | Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression | Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay. |
| 2021 | Intention to write reviews: influence of personality traits, attitude and motivational factors | Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan. |
| 2019 | Shoppers’ intention to provide online reviews: the moderating role of consumer involvement | Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan. |
