Browsing by Author Vijay, T Sai
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
| 2023-02-14 | Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty | Anantharaman, Rajesh; Prashar, Sanjeev; Vijay, T Sai |
| 2023-08-11 | Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach | Behera, Rajat Kumar; Bala, Pradip Kumar; Vijay, T Sai; Rana, Nripendra P. |
| 2023-08 | Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms. | Anantharaman, Rajesh; Prashar, Sanjeev; Vijay, T Sai |
