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IDR@IIM Ranchi
Browsing by Author Vijay, T. Sai.
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2022
Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-Endorsement
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, T. Sai.
2022-09
Matching explanations with regulatory focus
Salagrama, Ramakrishna.
;
Mattila, Anna S.
;
Prashar, Sanjeev.
;
Vijay, T. Sai.
