Browsing by Subject B2B marketing
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2015-05-12 | Business-to-business marketing: relationships, networks, and strategies | Ellis, Nick.; Sarkar, Soumya. |
2015-07 | Impact of B2B customer satisfaction parameters on the share of wallet | Sarkar, Soumya.; Sharma, D. K. |
2017-05 | Impact of voluntary disclosures on corporate brand equity | Sarkar, Soumya.; Bhattacharjee, Titas. |
2017 | Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms | Sarkar, Soumya.; Mishra, Prashant. |