http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/31 2026-05-22T06:06:08Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1856 Title: Sports Management in an Uncertain Environment Authors: Basu, Bhaskar.; Desbordes, Michel.; Sarkar, Soumya. Description: This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes. Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers. 2023-06-27T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1383 Title: Strategic management and entrepreneurship: contemporary practices and key industry insights Authors: Mukherjee, Subhasree.; Kumar, Rohit.; Dutta, Swarup Kumar.; Ahsan, Faisal Mohammad.; Dasgupta, Shilpee A. 2021-01-01T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1356 Title: Indian Institute of Management Ranchi – 10 Years of Excellence Authors: Singh, Shailendra.; Kumar, Rohit.; Dasgupta, Shilpee A.; Tripathy, Jayanta Kumar.; Singh, Poojita. 2021-01-01T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1022 Title: Consumer happiness: multiple perspectives Authors: Dutta, Tanusree.; Mandal, Manas Kumar. Description: This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective;, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive. 2021-01-01T00:00:00Z