http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/32 2026-05-22T06:06:08Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1860 Title: Data Privacy in the Metaverse Ecosystem Authors: Debeeprasad, Sibanjan.; Bala, Pradip Kumar.; Behera, Rajat Kumar. Abstract: This chapter introduces data privacy and its significance in the metaverse to the readers. It introduces several data privacy policies, privacy enhancing techniques (PET), and discusses some existing literatures on data privacy issues in the metaverse. This chapter seeks to educate readers on the various methods and technologies available to protect personal and sensitive data throughout the entire data lifecycle (collection, storage, use, and transmission). In addition, it discusses how these privacy-preserving techniques can be used to secure metaverse data and describes the most recent findings from studies conducted on the PET methods to improve these practices. The chapter also includes suggestions for additional research and development that will help readers take the first step toward enhancing data privacy techniques in the metaverse or incorporating existing technologies into privacy-enhancing metaverse applications. 2023-06-30T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1859 Title: Adapting to a VUCA World Authors: Basu, Bhaskar.; Desbordes, Michel.; Sarkar, Soumya. 2023-06-28T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1858 Title: Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and Benefits Authors: Soni, Mayank Jyotsna.; Sarkar, Soumya. Abstract: The lockdowns forced by the spread of the COVID-19 pandemic made socializing in-person difficult. This difficulty affected the lives of the sports fans adversely as they could not go to the stadium to watch a live game, nor to anywhere else to join others in enjoying the game’s broadcast. They were missing the games and also the social interactions. As they tried to connect and watch live sports simultaneously, various platforms provided with the opportunities. Consumers used OTT platforms with their co-viewing features, third-party video-sharing platforms like Twitch, or video calling applications like Zoom to watch live games and also socialize in parallel. This chapter looks into the underlying needs the consumers feel for opting for these online co-viewing spaces and the benefits they seek from it. It takes an empirical route by getting sports fans to respond to an online questionnaire and takes the uses and gratifications lens to understand the phenomenon. Those who opted for co-viewing had higher needs for entertainment and cognition than those who did not. These two needs and age (in a reverse direction) are predictors for using co-viewing. As far as benefits are concerned, fans earn hedonic and social integrative benefits from co-viewing. 2023-06-28T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1857 Title: Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down World Authors: Sarkar, Soumya.; Soni, Mayank Jyotsna. Abstract: This chapter discusses the explosion of sports documentary releases across OTT platforms coinciding with the pandemic-induced lockdown. The generally ignored line of documentaries—sports documentaries—got a significant boost under lockdown with fans craving for sports action. The television channels and OTT platforms sensed the emptiness and commissioned a string of documentaries across different sports to cater to broader audience bases. They tried to achieve the widening by bringing in drama and emotions to sports apart from plain information and, in the process, strengthening their own brands. An exploratory qualitative study was carried out to understand the creators’ thoughts and the consumers’ expectations. Document analysis was carried out from the reviews made by the top critics on Rotten Tomatoes, which gave the themes and issues that the film directors wanted to touch upon. The major themes that emerged included triumph over adversity, focus on excellence, teamwork, socio-politics of the era including racial issues, coping with defeat, mental health, the role of media, sexism, etc. The consumer angle was captured through in-depth interviews of sports fans who had watched documentaries. They talked about backroom strategies, information outside the scorebook, life lessons, etc., that also improved their own self. 2023-06-28T00:00:00Z