http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/21 Fri, 22 May 2026 05:24:46 GMT 2026-05-22T05:24:46Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1991 Title: Is growth political? From the perspective of geopolitical risk Authors: Jha, Saakshi Abstract: This study explores the impact of heightened geopolitical risk (GPR) on the economic growth of 18 emerging countries partly attributed to the level of democracy. We examine if the countries more democratic could withstand the shock of GPR, thereby maintaining a steadystate economic growth. We analyze these premises with the backdrop of the extant literature, which indicates that political instability, terror, and other internal and external conflict significantly negatively impact economic growth that further multiplies depending on the level of democracy. By employing system GMM for the period 1991 to 2020, we establish that GPR is detrimental to an emerging democratic country; this impact is more detrimental for those countries that experience a low to moderate level of democracy. Our results suggest that in the light of heightened geopolitical tension, a country should thrive to attain full democracy to achieve higher economic growth. Fri, 10 Mar 2023 00:00:00 GMT http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1991 2023-03-10T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1879 Title: How customer incivility affects service-sector employees: A systematic literature review and a bibliometric analysis Authors: Chaudhuri, Ranjan.; Apoorva, A.; Vrontis, Demetris.; Siachou, Evangelia.; Trichi, Eleni. Abstract: Practitioners dedicate considerable effort to prescribe, control, and manage actions and reactions of dysfunctional customers when they interact with service sector employees. As customer incivility causes both direct damages to employees and supplemental adverse effects, arising from a sequence of malpractices, academic research in this domain is found to be a necessity. Our study presents a systematic review of the relatively scarce literature on customer incivility, that is organized around the interrogative 6 W framework, aiming to reveal academic trends, to unpack significant contributors and recent dynamics, and to recommend future directions. Together with a bibliometric analysis, we identified the characteristics of the impactful research (e.g., journals, scholar, articles, and countries) since 1997, organized the existing literature along certain themes (i.e., theories used; customer incivility conception; antecedents to customer incivility) and examined the effects of customer incivility on the performance of service sector employees. The research serves as a multidisciplinary guide for practitioners and researchers to link current research areas to future trends. Fri, 01 Sep 2023 00:00:00 GMT http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1879 2023-09-01T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1995 Title: Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms. Authors: Anantharaman, Rajesh; Prashar, Sanjeev; Vijay, T Sai Abstract: Owing to the increased use of social media and networking, social commerce is gaining popularity among industry experts and academia. As a result, there are ongoing concerns about creating high-quality buyer-seller relationships in social commerce. To aid this conversation, the present research investigates the influence of several factors – mainly, social presence and trusting beliefs – on sellers’ trustworthiness. It also considers the impact of the bandwagon effect on purchase intention in the field of social commerce, as well as the role of gender differences in the relationship between trust and purchase intention. To validate the measures, the paper applied structural equation modeling to a data set of 204 online consumers in India. The study found that social bonding and bandwagon effect have a strong influence on trust and purchase intention, respectively. The results may encourage social commerce managers to develop better strategies for interacting and communicating with site users. Tue, 01 Aug 2023 00:00:00 GMT http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1995 2023-08-01T00:00:00Z http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1994 Title: Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach Authors: Behera, Rajat Kumar; Bala, Pradip Kumar; Vijay, T Sai; Rana, Nripendra P. Abstract: Purpose The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers, the perception remains the same across industries. Retail atmospherics stimuli such as design, smell and others create behavioural modifications. The purpose of this study is to explore the atmospheric effects on brick-and-mortar store performance and personalised shopper's behaviour using cognitive computing based in-store analytics in the context of emerging market. Design/methodology/approach The data are collected from 35 shoppers of a brick-and-mortar retailer through questionnaire survey and analysed using quantitative method. Findings The result of the analysis reveals month-on-month growth in footfall count (46%), conversation rate (21%), units per transaction (27%), average order value (23%), dwell time (11%), purchase intention (29%), emotional experience (40%) and a month-on-month decline in remorse (20%). The retailers need to focus on three control gates of shopper behaviour: entry, browsing and exit. Attention should be paid to the cognitive computing solution to judge the influence of retail atmospherics on store performance and behaviour of personalised shoppers. Retail atmospherics create the right experience for individual shoppers and forceful use of it has an adverse impact. Originality/value The paper focuses on strategic decisions of retailers, the tactical value of personalised shoppers and empirically identifies the retail atmospherics effect on brick-and-mortar store performance and personalised shopper behaviour. Fri, 11 Aug 2023 00:00:00 GMT http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1994 2023-08-11T00:00:00Z