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http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1093| Title: | CEO ‘branding’: is it a double-edged sword? |
| Authors: | Pranjal, Piyush. Sarkar, Soumya. |
| Keywords: | Brand management Branding IIM Ranchi |
| Issue Date: | 22-May-2019 |
| Publisher: | Campaign India |
| Citation: | Pranjal, P., & Sarkar, S. (2019, May 22). CEO ‘branding’: Is it a double-edged sword? Campaign India. |
| URI: | https://www.campaignindia.in/article/ceo-branding-is-it-a-double-edged-sword/451853 http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1093 |
| Appears in Collections: | Newspaper Articles |
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