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Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1093
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dc.contributor.authorPranjal, Piyush.-
dc.contributor.authorSarkar, Soumya.-
dc.date.accessioned2022-02-02T10:20:32Z-
dc.date.available2022-02-02T10:20:32Z-
dc.date.issued2019-05-22-
dc.identifier.citationPranjal, P., & Sarkar, S. (2019, May 22). CEO ‘branding’: Is it a double-edged sword? Campaign India.en_US
dc.identifier.urihttps://www.campaignindia.in/article/ceo-branding-is-it-a-double-edged-sword/451853-
dc.identifier.urihttp://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1093-
dc.language.isoen_USen_US
dc.publisherCampaign Indiaen_US
dc.subjectBrand managementen_US
dc.subjectBrandingen_US
dc.subjectIIM Ranchien_US
dc.titleCEO ‘branding’: is it a double-edged sword?en_US
dc.typeArticleen_US
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