Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/202
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dc.contributor.authorChakraborty, Shibashish.-
dc.contributor.authorShom, Sayan.-
dc.date.accessioned2018-02-19T05:55:05Z-
dc.date.available2018-02-19T05:55:05Z-
dc.date.issued2011-09-
dc.identifier.citationChakraborty, S., & Shom, S. (2012). An exploratory study of important aspects of egg market in Kolkata. Journal of Symbiosis Institute of Business Management, 3, 13-34.en_US
dc.identifier.urihttp://10.10.16.56:8080/xmlui/handle/123456789/202-
dc.description.abstractIt is important for marketers of branded eggs to understand their customer needs and the existing value chain. This paper endeavors to make a study on the existing value chain and to map different kinds of eggs consumed and SEC of consumers. This study will try to explore relationship between kind of eggs consumed and pertinent independent variables.en_US
dc.publisherSymbiosis Institute of Business Managementen_US
dc.subjectIIM Ranchien_US
dc.subjectEgg Marketen_US
dc.titleAn exploratory study of important aspects of egg market in Kolkataen_US
dc.typeArticleen_US
dc.volumeIIIen_US
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