A review on online travel and tourism industry in indian context

Abstract

The article aims to review direct as well as indirect factors influencing current trends and future challenges in online travel and tourism industry in view of many newly emerged online portals for such businesses. The study is focused on India, which is one of the fastest growing economies. The article provides a holistic view of developments in the industry as well as related sectors. The study shows the effects of recent events in the sector on the business environment along with the influence of growth in supporting industries and measures taken by the government.