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Issue Date
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2022-11
Examining the industrial buying behavior in Indian market: from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Pereira, Vijay.
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Subject
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B2B
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Consumer Buying Behaviour
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Culture
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IIM Ranchi
1
Psychology