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Issue Date	Title	Author(s)
2019-03-01	Role of in-store atmospherics and impulse buying tendency on post-purchase regret	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.
2021	Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques	Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2021-07	Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh.
2019	Clustering e-shoppers on the basis of shopping values and web characteristics	Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.; Banerjee, Abhishek.; Sahakari, Nikhil.; Chatterjee, Subham.
2021	Do customers exhibit gratitude after service recovery? understanding the moderating role of relationship type	Salagrama, Ramakrishna.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021-05	Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands	Arora, Nilesh.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021-01	Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique	Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019-10	Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion	Prashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai.
2020-05	Ola acquired TaxiForSure: post-takeover dilemma	Vijay, Tata Sai.; Prashar, Sanjeev.; Sahay, Vinita.
2020-01	An examination of the role of review valence and review source in varying consumption contexts on purchase decision	Tata, Sai Vijay.; Prashar, Sanjeev.; Gupta, Sumeet.