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Results 1-10 of 22 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2021Intention to write reviews: influence of personality traits, attitude and motivational factorsTata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2019Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement productArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021-02Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of useGupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021Typology of online reviewers based on their motives for writing online reviewsVijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2021-07Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviourVijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2018Intention to provide online reviews: an expectation-confirmation model with review involvementVijay, Tata Sai.; Prashar, Sanjeev.; Gupta, Sumeet.
2019Shoppers’ intention to provide online reviews: the moderating role of consumer involvementTata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2019-09Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regressionArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay.
2019Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M modelParsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.