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Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/226
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dc.contributor.authorChakraborty, Shibashish.-
dc.contributor.authorSengupta, Kalyan.-
dc.date.accessioned2018-04-03T06:57:27Z-
dc.date.available2018-04-03T06:57:27Z-
dc.date.issued2014-12-
dc.identifier.citationChakraborty, S., & Sengupta, K. (2014). Structural equation modelling of determinants of customer satisfaction of mobile network providers: case of Kolkata, India. IIMB Management Review, 26(4), 234-248. doi: https://doi.org/10.1016/j.iimb.2014.10.001.en_US
dc.identifier.issn0970-3896-
dc.identifier.urihttps://doi.org/10.1016/j.iimb.2014.10.001-
dc.identifier.urihttp://10.10.16.56:8080/xmlui/handle/123456789/226-
dc.description.abstractThe Indian market of mobile network providers is growing rapidly. India is the second largest market of mobile network providers in the world and there is intense competition among existing players. In such a competitive market, customer satisfaction becomes a key issue. The objective of this paper is to develop a customer satisfaction model of mobile network providers in Kolkata. The results indicate that generic requirements (an aggregation of output quality and perceived value), flexibility, and price are the determinants of customer satisfaction. This study offers insights for mobile network providers to understand the determinants of customer satisfaction.en_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectCustomer satisfactionen_US
dc.subjectFlexibilityen_US
dc.subjectPriceen_US
dc.subjectPerceived service qualityen_US
dc.subjectPerceived valueen_US
dc.subjectMobile network providersen_US
dc.subjectIIM Ranchien_US
dc.titleStructural equation modelling of determinants of customer satisfaction of mobile network providers: case of Kolkata, Indiaen_US
dc.typeArticleen_US
dc.volume24en_US
dc.issue4en_US
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