Please use this identifier to cite or link to this item:
http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/256| Title: | Impact of B2B customer satisfaction parameters on the share of wallet |
| Authors: | Sarkar, Soumya. Sharma, D. K. |
| Keywords: | B2B marketing Customer satisfaction Share IIM Ranchi |
| Issue Date: | Jul-2015 |
| Citation: | Sarkar, S., & Sarma, D. K. (2015, July 7-9). Impact of B2B Customer Satisfaction Parameters on the Share of Wallet. Paper presented at the Academy of Marketing 2015 Conference, Limerik: Ireland. |
| URI: | http://10.10.16.56:8080/xmlui/handle/123456789/256 |
| Appears in Collections: | Conference Presentations / Proceedings |
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