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Issue Date	Title	Author(s)
2021	Intention to write reviews: influence of personality traits, attitude and motivational factors	Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2019	Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019	Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021-02	Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use	Gupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021	Typology of online reviewers based on their motives for writing online reviews	Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2021-07	Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviour	Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2019	Shoppers’ intention to provide online reviews: the moderating role of consumer involvement	Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2019-09	Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay.
2019	Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2019-03-01	Role of in-store atmospherics and impulse buying tendency on post-purchase regret	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.