Competing through innovations at the bottom of the pyramid markets: a case of human business

Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/447

Title:	Competing through innovations at the bottom of the pyramid markets: a case of human business
Authors:	Herode, Milind L.
Keywords:	Bottom of the Pyramid (BOP) markets Emerging markets Innovation Business strategy Marketing strategy Sustainability Social benifit Competitive advantage IIM Ranchi
Issue Date:	13-Aug-2012
Publisher:	McGraw Hill Education
Citation:	Herode, M. L. (2012). Competing through innovations at the bottom of the pyramid markets: a case of human business. In International Conference on Management in the New World Order: Concept and Practices from India (pp.324-331). New Delhi: McGraw Hill Education.
Abstract:	Father of the nation Mahatma Gandhi had once said "Heart of India lies in its villages'. The statement still holds meaning, more so for the corporate India. India with more than two third of its 1.2 billion plus population living in rural and semi-urban areas, offers a huge opportunity for business at the Bottom of the Pyramid (BOP). BOP based business innovations have a potential to bring incremental profits for the company and prosperity to poor aspiring consumers. Innovations in product development, pricing strategy, promotions and low cost delivery mechanism are desired.
URI:	http://10.10.16.56:8080/xmlui/handle/123456789/447
ISBN:	9781259028243
Appears in Collections:	International conference on management in the new world order: concept and practices from India

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