1. IDR@IIM Ranchi
  2. Conference Proceedings
  3. International conference on management in the new world order: concept and practices from India
Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/447
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dc.contributor.authorHerode, Milind L.-
dc.date.accessioned2019-01-04T07:16:31Z-
dc.date.available2019-01-04T07:16:31Z-
dc.date.issued2012-08-13-
dc.identifier.citationHerode, M. L. (2012). Competing through innovations at the bottom of the pyramid markets: a case of human business. In International Conference on Management in the New World Order: Concept and Practices from India (pp.324-331). New Delhi: McGraw Hill Education.en_US
dc.identifier.isbn9781259028243-
dc.identifier.urihttp://10.10.16.56:8080/xmlui/handle/123456789/447-
dc.description.abstractFather of the nation Mahatma Gandhi had once said "Heart of India lies in its villages'. The statement still holds meaning, more so for the corporate India. India with more than two third of its 1.2 billion plus population living in rural and semi-urban areas, offers a huge opportunity for business at the Bottom of the Pyramid (BOP). BOP based business innovations have a potential to bring incremental profits for the company and prosperity to poor aspiring consumers. Innovations in product development, pricing strategy, promotions and low cost delivery mechanism are desired.en_US
dc.language.isoen_USen_US
dc.publisherMcGraw Hill Educationen_US
dc.subjectBottom of the Pyramid (BOP) marketsen_US
dc.subjectEmerging marketsen_US
dc.subjectInnovationen_US
dc.subjectBusiness strategyen_US
dc.subjectMarketing strategyen_US
dc.subjectSustainabilityen_US
dc.subjectSocial benifiten_US
dc.subjectCompetitive advantageen_US
dc.subjectIIM Ranchien_US
dc.titleCompeting through innovations at the bottom of the pyramid markets: a case of human businessen_US
dc.typeArticleen_US
Appears in Collections:International conference on management in the new world order: concept and practices from India

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