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http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/525| Title: | Brand alignment in the business-to-business (b2b) context: a phenomenological perspective |
| Authors: | Pranjal, Piyush. Sarkar, Soumya. |
| Keywords: | Business to Business (B2B) B2B IIM Ranchi |
| Issue Date: | 29-Nov-2018 |
| Publisher: | Indian Institute of Science Bangalore |
| Citation: | Pranjal, P., & Sarkar, S. (2018, November 29-30). Brand alignment in the business-to-business (b2b) context: a phenomenological perspective. Paper presented at the XVIII Consortium of Students in Management Research (COSMAR 2018), Bangalore: Indian Institute of Science Bangalore. |
| URI: | http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/525 |
| Appears in Collections: | Conference Presentations / Proceedings |
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